Senior advocate Harish Salve represented Amitabh Bachchan in the matter, as .Justice Navin Chawla pronounced an interim order restraining persons at large from infringing the veteran actor’s personality. Harish Salve presented that a lucky draw was being manufactured in Big B’s name and the violator had also copied a TV show’s logo, which is hosted by the actor. “The plaintiff is likely to suffer irreparable loss and harm. Some of the activities may even bring his disrepute. In view of the above, an ex parte ad interim order is passed. It cannot seriously be disputed that the plaintiff (Bachchan) is a well-known personality and is also represented in various advertisements. The plaintiff is aggrieved by the defendants using his celebrity status to promote their own goods and services without his permission or authorisation. Having considered the plaint, I am of the opinion that a prima facie case is made out and the balance of convenience also lies in his favour,” stated Justice Navin Chawla.
Amitabh Bachchan, in his petition, had reportedly stated that his name, image and voice were being used illegally to conduct lotteries. The veteran had sought a restraining order against against book publishers, T-shirt vendors and various other businesses